Without the right approach, change initiatives fail 70% of the time. Each failure makes the next change harder to sell and your people harder to inspire.
A 7-step framework that transforms skeptical resistance into exceptional results by engaging your people’s heads, hearts, and hopes.
When people trust you, everything moves faster and costs less. You’ll learn to “clear the fog” with straight talk, creating loyal workers who are passionate about strong performance.
Stop the endless meetings where nothing changes. When you involve your team as whole people rather than rented backs, they’ll start producing results that move the needle.
While advising leaders from presidential cabinet officers to corporate CEOs to up-and-coming managers, Dr. Duncan noticed a repeating pattern: capable leaders struggling with the “people stuff.”
That’s why he dedicated his career—600+ columns for Forbes.com, bestselling books, and thousands of coaching sessions—to making high-performance leadership both achievable and repeatable.
With featured guests like Stephen M.R. Covey, Marshall Goldsmith, Dorie Clark, Liz Wiseman, Brian Tracy, Guy Kawasaki, Doug Conant, Pat Flynn, and Amy Edmondson, the LeaderSHOP podcast delivers practical wisdom that enables smart people to lead smarter.
“Change often creates feelings of fear, stress, anxiety, and concern. Change-friendly Leadership addresses all of that head-on. By emphasizing specific behaviors that build trust and invite collaboration, the Change-friendly framework provides a step-by-step approach that turns even the most cynical skeptics into willing—and even enthusiastic—champions of change.”
Bestselling author of The Speed of Trust and Trust & Inspire
“Rodger’s approach to change is a gold mine of actionable wisdom. Change-friendly Leadership shows how to employ timeless principles to influence people in a world of constant transition.”
Co-creator of Chicken Soup for the Soul, bestselling author of The Success Principles
“By implementing the practical, proven ideas and strategies in Change-friendly Leadership, you will save yourself enormous amounts of time in getting more, better, and faster results with people than you ever thought possible. So, put up your tray tables and buckle your seatbelts. You are about to embark on a journey of transformation that will make you better at what you do than you ever imagined.”
Bestselling author of Eat That Frog! and Maximum Achievement
“We were struggling to transition to a new way of doing business. There was a lot of resistance to the change—not only from customers, but from our own employees. Using the Change-friendly framework, Rodger helped us apply the ‘What’s In It For Me?’ question to all our stakeholders. The return on investment was impressive. Our eCommerce division dramatically improved its output while reducing its operating budget by 45%. The cost per transaction dropped by 74%. This translated into millions of dollars in savings.”
Senior Vice President of one of the world’s largest investment firms
“For years I dreamed of starting my own business, but I was scared off by stories about the pitfalls of entrepreneurship. Then I took the Change-friendly Leadership course and felt a surge of confidence. I’m now the successful owner of a thriving business, and I use the Change-friendly Leadership training every single day in building my team, collaborating with suppliers, and serving my growing tribe of customers. What can I say? Change-friendly Leadership really works!”
Entrepreneur, business owner
“Change-friendly Leadership is profoundly practical in its approach to the most common challenges associated with change. It provides tools we can all use to simplify human interactions. This makes us more likely to get great results—in relationships, teams, and across our organizations.”
Author of How Women Rise
“Our organization was hemorrhaging from operating losses. Morale was in the tank. Teamwork was only a catch phrase. We asked Rodger Dean Duncan to help. He introduced us to his Change-friendly Leadership framework. We trained hundreds of our people, injecting a proactive, collaborative spirit into our culture. Within only 12 months, we returned to profitability. The turnaround was so impressive that it was adopted as a case study at the Harvard Business School.”
CEO of a leading agribusiness cooperative
“The cost of failed change is enormous—wasted resources, eroded trust, and talented people who quit and stay. Rodger Dean Duncan’s Change-friendly Leadership shows how to reduce resistance and build the engagement, trust, and collaboration necessary to make change stick. It’s a master class in character-driven behaviors that produce the solid results every smart leader wants.”
Advisor to Corporate Boards and CEOs
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Watch your people get inspired and results improve
You didn’t become a leader to watch initiatives fail. You took this role to inspire your team, drive meaningful change, and create a culture where people produce superior results.
Through decades of work with Fortune 500 CEOs, cabinet officers, and thousands of managers, Dr. Duncan discovered what makes that difference. It’s not command and control. It’s engaging heads with clear communication, hearts with genuine respect, and hopes with meaningful purpose.